Digital campaign
The 2025 Cultural Diversity theme, 'Embrace the Journey, Shape our Future’ highlights the unique and shared cultural journeys that define our diverse communities, encouraging us to honour our own cultural stories and those of others, fostering understanding, belonging and connection.
Our past is the foundation of who we are. By embracing the stories, traditions, and legacies of those before us, we acknowledge the journey that brought us here and ensure our cultural identity thrives in a modern world. Keep culture alive by sharing your connection and celebration of cultural diversity in this state.
We featured the best 30 - 90 second videos and content from all Victorians in our storytelling series including community leaders sharing their personal and cultural journeys, multicultural connections and commitment to celebrating diversity. Posts from 1 March onwards in the lead up, were encouraged using our Cultural Diversity Week campaign hashtags and tagging @multiculturevic until 23 March:
#CulturalDiversityWeek
#CDW2025
#EmbraceTheJourney
#ShapeOurFuture
Prizes
By using our hashtags, all Victorians were encouraged to get involved and celebrate Victoria's diverse and multicultural society. Participants could also share information from the VMC's social media channels or tag VMC in posts. Anyone who created content were entered into a draw to win prizes.
All participants who entered into the competition had the chance to win exciting prizes, including:
- VIP tickets to the Multicultural Film Festival Premiere
- A featured spot on the Victorian Multicultural Commission’s social media and website
For those who host an event or activity, they also had the opportunity to win further prizes, including:
- News story feature on the VMC website and EDM newsletter
- Social media coverage
- VMC Commissioner to speak at one of your events
Follow us on Facebook, LinkedIn and Instagram to join the conversation and share your stories, experience, ideas and beliefs.
Let’s honour the past, celebrate the present, and shape a multicultural future together.
Winners announced!
We're pleased to announce the winners of our digital and event campaign:
- Best digital campaign by an organisation awarded to Melbourne City Football Club, for their creative and linguistically diverse video celebrating Cultural Diversity Week in multiple languages.
- Best digital campaign by an individual awarded to Sashi Kochhar who shared his migrant story of coming to Australia spreading an insightful message to all Victorians.
- Best event listed by an organisation awarded to The Charity Projects for staging PRINTS Runway: A Celebration of Fashion, Culture and Identity supporting development across Africa.
- Best event listed by an individual awarded to Steph Sanchez for producing a Latin Entrepreneurs Market with a Dance & Roll performance and workshop at the Multicultural Hub's Drill Hall.
Thank you to everyone who spread the word about Cultural Diversity Week 2025. We look forward to reconnecting with you next year to share more stories together!
Competition terms and conditions
Visit our competition terms and conditions for reference.
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